9A- Testing the Hypothesis, Part 2
Interview 1:
Female age 29
She hardly ever experiences this problem because she feels as if having a gym partner is too distracting and does not result in a good workout. She is an experienced lifter who values her alone time at the gym. She mentioned that if she ever needed a spot or help in other ways, she would simply ask an employee for help as she is friends with many of them at her home gym.
Interview 2:
Male age 32
He doesn't experience this problem because he has limited time in the gym, thus his workouts are done in a timely manner. He couldn't have a gym partner because it would slow down his workouts and he goes to work directly after. He mentioned that he "is in and out" and doesn't consider gym intimidation because he is there for such little time. He also goes at 5am when hardly anyone is there, so the gym intimidation felt is probably decreased due to the smaller number of people.
Interview 3:
Female age 24
She feels indifferent about this problem because she mainly only goes to the gym to take yoga and spin classes. She feels as if because everyone goes to these classes alone, she does not feel uncomfortable or intimidated in that setting. She believes the setting of the classes are actually very inclusive and brings together all students to work together and support one another.
Interview 4:
Male age 58
He does not regularly experience this problem because he only uses cardio machines such as the bike or treadmill when going to the gym. It is hard to benefit from having a gym partner on a cardio machine because it is very individual and is not meant for alternating being a continuous machine. He believes that if he were to begin weightlifting, a gym partner would be appreciated but with his current exercise interests, it is not needed.
Interview 5:
Female age 19
She currently does not experience this issue because she is working with a personal trainer privately in order to loose fat properly and develop a program specifically for her. Thus, every time she goes to the gym, she has the trainer with her and would not benefit from having another person there. She mentioned possibly needing one in the future, but in this point in time she does not.
Who: There are specific groups that fall outside the boundary, such as those who simply would not prefer to workout with someone else, and those who go for activities already in a group setting or involving personal training.
What: The need for a gym partner differs from the underlying need for comfort due to insecurity related to body type, skill level, social anxiety, etc.
Why: The need of the outsiders are probably equivalent or similar, but they met it previously through other means (personal trainer, class, etc).
Female age 29
She hardly ever experiences this problem because she feels as if having a gym partner is too distracting and does not result in a good workout. She is an experienced lifter who values her alone time at the gym. She mentioned that if she ever needed a spot or help in other ways, she would simply ask an employee for help as she is friends with many of them at her home gym.
Interview 2:
Male age 32
He doesn't experience this problem because he has limited time in the gym, thus his workouts are done in a timely manner. He couldn't have a gym partner because it would slow down his workouts and he goes to work directly after. He mentioned that he "is in and out" and doesn't consider gym intimidation because he is there for such little time. He also goes at 5am when hardly anyone is there, so the gym intimidation felt is probably decreased due to the smaller number of people.
Interview 3:
Female age 24
She feels indifferent about this problem because she mainly only goes to the gym to take yoga and spin classes. She feels as if because everyone goes to these classes alone, she does not feel uncomfortable or intimidated in that setting. She believes the setting of the classes are actually very inclusive and brings together all students to work together and support one another.
Interview 4:
Male age 58
He does not regularly experience this problem because he only uses cardio machines such as the bike or treadmill when going to the gym. It is hard to benefit from having a gym partner on a cardio machine because it is very individual and is not meant for alternating being a continuous machine. He believes that if he were to begin weightlifting, a gym partner would be appreciated but with his current exercise interests, it is not needed.
Interview 5:
Female age 19
She currently does not experience this issue because she is working with a personal trainer privately in order to loose fat properly and develop a program specifically for her. Thus, every time she goes to the gym, she has the trainer with her and would not benefit from having another person there. She mentioned possibly needing one in the future, but in this point in time she does not.
Who: There are specific groups that fall outside the boundary, such as those who simply would not prefer to workout with someone else, and those who go for activities already in a group setting or involving personal training.
What: The need for a gym partner differs from the underlying need for comfort due to insecurity related to body type, skill level, social anxiety, etc.
Why: The need of the outsiders are probably equivalent or similar, but they met it previously through other means (personal trainer, class, etc).
Inside the Boundary
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Outside the Boundary
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Those who would benefit from a gym partner in any way and have experienced gym intimidation at some point in their fitness journey.
They desire a gym partner in order to alleviate any intimidation, gain accountability, and get assistance with various exercises.
This need exists because it is often hard to find a consistent gym partner with similar goals and times they go to the gym, thus many people workout alone when they would rather not.
| Those who would not benefit from a gym partner due to already having arrangements with someone or many other people in a class setting.
They have specific personal preferences, circumstances, and personality types that prevent them from experiencing the problem.
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Hi Taylor,
ReplyDeleteYour interviews along with the explanations really gives the audience a clear view of how your business could work and how it would be exploited. I believe that any individual going to the gym would tend to be more likely to be motivated and less likely to be intimidated with a partner. Having a partner in the gym takes your mind off of everyone else and keeps you focused. However, there are some people that are highly self-motivated and focused to the point where they don't feel or see any intimidation. Your hypothesis/idea could make a great business proposal.
Hi Taylor,
ReplyDeleteGreat job especially on the interviews are very detailed and I like that you choose different age groups. I really like this idea I have had friends that don't go to the gym because they think people are going to make fun of them because they are overweight and I believe your idea can connect people and make it easier for them to go to the gym. I really hope you can develop your idea because I would totally sign up for it. I don't think it would be hard for you to enter to the market but you would probably have to work on building awareness. Overall, great job!