ENT 3003 BLOG

1. You? I am a general business major with a specialization in statistics and an actuarial science minor. I am involved with many organizations on campus as well as working as a certified personal trainer. I aspire to help others improve their mental and physical health through fitness. I also am eager to gain invaluable entrepreneurial skills through taking and completing this course.   I aspire to create a program within a given company that matches gym members with 'buddies' to train with as well as keep as an accountability partner. As a personal trainer and someone with a passion for fitness, I see this business perfectly fitting into my lifestyle and my goals. I want my clients as well as any gym member to feel acclimated and comfortable in a gym setting so they will continue purchasing the membership. 2. What are you offering to customers? I will solve the unmet need of gym intimidation by offering a service in which members of a given gym will fill out a survey bas...

My prototypical customer is most likely your average sedentary working class person. They are someone who works a 9-5 and spends their free time taking their kids to soccer practice, watching CNN, cooking frozen pizzas and going out for drinks with friends on the weekends. They usually bring a peanut butter and jelly to work, if they are even organized enough to bring a lunch that day. Otherwise, it's a Chick-fil-a #7 with a large sweet tea. This person is what you would consider "skinny fat". They don't look "fit" and are not in great cardiovascular health. They have a gym membership but go very intermittently. They will go when the start feeling crappy about their body and then stop once satisfied with the minimal results they achieve. They're uneducated about nutrition and repeat the same cardio machines while watching Chicago Fire on the TV. I see my customer repeating this process over and over, leaving an endless cycle of weight loss and weight...

Interview 1: When she realizes she has the problem, she normally settles with home workouts as they are not intimidating and are more convenient. When walking into a gym environment, comfortability and inclusiveness is the most important factor for her to continue going. She said that price also plays a role in this decision, but it is not as heavily weighted as she prefers to be comfortable. She is more likely to buy in person with conversational persuasion. She will most likely use her personal expenses to fund the decision. She said what matters most on the 'rightness' of the purchase is her feelings toward going to the gym and the removal of the element of fear. She wants the gym to feel like a privilege and somewhere she is excited to go. She believes the purchase would be a bad idea if she did not get matched with a suitable gym partner or was not approached by other employees. Interview 2: When he realizes he has the problem, he puts headphones in and listens to music...