27A – Reading Reflection No. 3

Book: The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

 1. The general theme of the book was how to develop and grow a social media presence in the form of a business in order to increase revenue and attention. The author, Guy Kawasaki, is the chief evangelist for Apple and is an expert in social media marketing.

2. The book connected and enhanced the concept of using your known resources to grow your business and exploit an opportunity. It revolves around the importance of promotion, and promoting for free using social media. The cost of starting to market to an intended audience is zero. The book also touched on subjects such as self promotion and increasing your social capitol, in which we have spent time in this class discussing in regards to marketing a specific product.

 3. If I had to design an exercise for this class based on this book, I would prompt all students to design a professional social media account. This account would focus specifically on the company or product they have been discussing throughout the course. Students would also interact with other accounts in hopes to grow the platform. This would help students to self-promote themselves as well as their product with zero cost involved.

 4. Although I did not read the full book, I thought it was interesting that it highlights the importance of just showcasing yourself and your personality in order to grow your business. Along with this, making sure to focus on what your audience wants to hear/learn and what you want to share. It is surprising to see the success of social media platforms in advertising major as well as small companies. Everyone has an opportunity to display their brand on social media without any prior resources, finances, or even special skills.

Comments

  1. Joseph PlotkinApril 19, 2020 at 1:22 PM

    I read the Kawasaki book too and like how the book highlighted the importance of being yourself. I think that's the one way many people do social media wrong is not being yourself. Social media is filled with catfishes and trolls. Their goal is to spread fake news across all platforms. This is why if you want to grow your business you need to be genuine and authentic. That is the only way you meet clients and customers. Kawasaki does a great job in this book teaching online users how to be authentic and how to send positive messages out to the world.

    ReplyDelete
  2. Bernard BynumApril 19, 2020 at 5:05 PM

    Taylor,

    I also read Kawaski's book for a past reflection assignment. One part of your post that I liked the most was your exercise design. Creating social media accounts for our business ideas throughout the course is a smart way to introduce students to the world of networking and marketing your brand. Increasing your social capital is really important for the business world.

    ReplyDelete
  3. Jack KuehlerApril 20, 2020 at 11:45 AM

    Hi Taylor,

    I really enjoyed reading and learning about Guy Kawasaki. I never knew social media and marketing could be so powerful in boosting a company/product to the top. Exploiting opportunities is a great example of how entrepreneurs take action to grow their business. I believe social media is tool for most companies like apple to advertise and market their products directly to the customer. Great overall post!

    ReplyDelete

Post a Comment

Popular posts from this blog

29A – Venture Concept No. 2

Image
Opportunity: My customers are those who are members/looking to be a member of a given gym. This can potentially be anyone already working out at the gym or anyone looking to improve their lifestyle and begin working out. The unmet need I will be solving is the concept of  gym intimidation. I will do this by offering a service in which members of a given gym will fill out a survey based on preferences, training times, experience levels, etc. and be matched with a partner to workout with. This service will be completely free with the membership of the gym.  I believe the issue of gym intimidation has always been present throughout all commercial clubs. Every person, at some point in their experience with a public gym, has felt some form of intimidation, fear, or insecurity. Through past personal experiences and those received from interviews, oftentimes gyms do not successfully make their members feel welcome and comfortable in their space. Thus, many members will remain in...
Read more

26A – Celebrating Failure

1. This past semester, I attempted to pledge a business fraternity. I got through the rush process and into the pledging process for a solid four weeks until my academics along with my job was too much in combination with all that was required of me for the frat. The lack of free time took a toll on my mental health, which caused me to step back and reflect on all my involvement. I decided to drop the frat, despite the immense amount of time and effort I had put into the organization. This was not something I wanted to do nor something that was easy. 2. What I learned from this experience was the importance of doing everything you do with excellence and filling your life with opportunities you're passionate about. If there is no passion in what your'e doing, theres less effort and determination. When I evaluated my involvement, I felt as if the business fraternity was not something I felt passionate about. Further, I learned the importance of  prioritizing your mental health ...
Read more

14A- Halfway Reflection

1. I have used the behaviors of consistent reflection and awareness to my everyday life and surroundings in order to understand buyer behavior and the elements of entrepreneurship explained in the course. I have learned to communicate with various types of people relevant to assignments and how to properly interview those people. I have gained critical thinking skills thinking deeper and thinking differently throughout the course of this class. 2. I felt like "giving up" when I was unable to find an opportunity that I felt passionate and confident about at first. I was able to "pull through" this issue by expanding my realm of ideas and writing down all my thoughts, regardless of the relevance. From this, I was able to gather all my thoughts and form an opportunity I felt confident about. I feel like my attitude towards identifying opportunities and understanding the entrepreneurship process has certainly strengthened from this course. I can now better understand ...
Read more