Opportunity: My customers are those who are members/looking to be a member of a given gym. This can potentially be anyone already working out at the gym or anyone looking to improve their lifestyle and begin working out. The unmet need I will be solving is the concept of gym intimidation. I will do this by offering a service in which members of a given gym will fill out a survey based on preferences, training times, experience levels, etc. and be matched with a partner to workout with. This service will be completely free with the membership of the gym. I believe the issue of gym intimidation has always been present throughout all commercial clubs. Every person, at some point in their experience with a public gym, has felt some form of intimidation, fear, or insecurity. Through past personal experiences and those received from interviews, oftentimes gyms do not successfully make their members feel welcome and comfortable in their space. Thus, many members will remain in...
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