11A- Idea Napkin No.1
1. You:
I am a general business major with a specialization in statistics and an actuarial science minor. I am involved with many organizations on campus as well as working as a certified personal trainer. I aspire to help others improve their mental and physical health through fitness. I also am eager to gain invaluable entrepreneurial skills through taking and completing this course. I aspire to create a program within a given company that matches gym members with 'buddies' to train with as well as keep as an accountability partner. As a personal trainer and someone with a passion for fitness, I see this business perfectly fitting into my lifestyle and my goals. I want my clients as well as any gym member to feel acclimated and comfortable in a gym setting so they will continue purchasing the membership.
2. What are you offering to customers?:
I will solve the unmet need of gym intimidation by offering a service in which members of a given gym will fill out a survey based on preferences, training times, experience levels, etc. and be matched with a partner to workout with. This service will be completely free with the membership of the gym.
3. Who are you offering to?:
My customers are those who are members/looking to be a member of a given gym and have an unmet need of feeling intimidated or lonely in the gym. This can potentially be anyone already at the gym or anyone looking to improve their lifestyle and begin working out.
4. Why do they care?:
Because this service is free with a membership, customers will find this reasonable and most likely continue purchasing the membership. My goal is to generate more revenue for the gym with this product because it will differentiate that gym from all the others. This product can also encourage personal training packages with promotions for those who fill out the survey. For example, giving out discounts on 'buddy' personal training sessions.
5. What are your core competencies?:
This service is not yet in place with any large commercial gym company. I believe this sets me apart from competitors because it is free, shows loyalty to customers and really speaks on a topic not often addressed in gyms.
For the most part, I believe these elements all work well together in order to generate a firm business idea. Because it is something I feel passionate about and already am educated in the subject, it will be easy for me to really sell with confidence. The only questionable aspect of this model is how exactly I would be compensated for the service. Further, if this will be an outside service I sell to gyms or one associated with a major company.
I am a general business major with a specialization in statistics and an actuarial science minor. I am involved with many organizations on campus as well as working as a certified personal trainer. I aspire to help others improve their mental and physical health through fitness. I also am eager to gain invaluable entrepreneurial skills through taking and completing this course. I aspire to create a program within a given company that matches gym members with 'buddies' to train with as well as keep as an accountability partner. As a personal trainer and someone with a passion for fitness, I see this business perfectly fitting into my lifestyle and my goals. I want my clients as well as any gym member to feel acclimated and comfortable in a gym setting so they will continue purchasing the membership.
2. What are you offering to customers?:
I will solve the unmet need of gym intimidation by offering a service in which members of a given gym will fill out a survey based on preferences, training times, experience levels, etc. and be matched with a partner to workout with. This service will be completely free with the membership of the gym.
3. Who are you offering to?:
My customers are those who are members/looking to be a member of a given gym and have an unmet need of feeling intimidated or lonely in the gym. This can potentially be anyone already at the gym or anyone looking to improve their lifestyle and begin working out.
4. Why do they care?:
Because this service is free with a membership, customers will find this reasonable and most likely continue purchasing the membership. My goal is to generate more revenue for the gym with this product because it will differentiate that gym from all the others. This product can also encourage personal training packages with promotions for those who fill out the survey. For example, giving out discounts on 'buddy' personal training sessions.
5. What are your core competencies?:
This service is not yet in place with any large commercial gym company. I believe this sets me apart from competitors because it is free, shows loyalty to customers and really speaks on a topic not often addressed in gyms.
For the most part, I believe these elements all work well together in order to generate a firm business idea. Because it is something I feel passionate about and already am educated in the subject, it will be easy for me to really sell with confidence. The only questionable aspect of this model is how exactly I would be compensated for the service. Further, if this will be an outside service I sell to gyms or one associated with a major company.
Hi Taylor,
ReplyDeleteI really enjoy reading your post it has a great layout and you gave relevant information about your skills and how you would be an asset to your business not only by getting a degree in business but also by the motivation you have to help other to overcome their fears through this program. You clarify what you are offering to your customers and fulling their unmet need and make sure to make them with the right partner. Moreover, you also specify who is your ideal or target customer and why they should care about your business idea. I like the you are offering a free membership and that your offering personal trainer packages with promotions. Overall excellent work.
Hi Taylor,
ReplyDeleteI loved reading your ideas and explanations as to what your business is offering. Utilizing the results of a survey can help you better understand what your target audience is. I also agree with you that differentiating your gym from others is a fantastic idea. If this type of gym existed, I would definitely intend to join and purchase the membership!